The Project: A suite of ads to promote their sales, service, price and aftercare for both new and used cars
The Idea: The car buying “journey” - To look at all the times in your life when you might consider purchasing a car
The Execution: A series of quirky illustrations where we see the main character month by month at key stages in his life. Something that the audience could easily relate to and follow. The ads ran throughout the year and were so successful they were repeated this year